Reach more than 5,000 people who work in front of a screen

Sala de herramientas is a weekly newsletter that, since 2020, has accompanied designers, journalists, marketers, academics, and other curious professionals. If your product, course, or service aims to help people like them, my newsletter can be the right place to tell that story. Companies such as Notion, HubSpot, and Velneo have thought so too.

A hand-curated newsletter that keeps growing over time

Since April 2020, I’ve been sending Sala de herramientas: a newsletter written by one human for other humans who work (and sometimes get bored) in front of a screen. Each edition includes three useful digital tools, one link to procrastinate with intention, and sometimes an idea to think—or rethink—how we work.

Sponsored messages are also meant to be valuable content for my readers. I don’t copy and paste what I’m sent. If we decide to work together, I’ll write or adapt the text so it feels like part of the newsletter, not an interruption. The goal is for it to be useful, coherent, and to work well for both sides.

I believe my readers can benefit from discovering you through my point of view. And at the same time, we can do something fun—and mutually beneficial.

Who reads Sala de herramientas?

More than 5,000 people receive the newsletter every week. And they don’t just open it: they click, reply, and recommend it.

🧠 Curious professionals
🎨 Designers, journalists, marketers, academics
🌍 Mainly based in Chile, Spain, Argentina, Mexico, and Colombia

Algunas métricas (últimos 30 días)

Where and how does your sponsored message appear?

Each edition features a single sponsor.

The message appears right after the introduction, in a visible, clear block that blends naturally into the newsletter. I take care of writing or adapting it to match the style of Sala de herramientas.

Your sponsored message won’t feel like a traditional ad. It will read as a trusted recommendation, with my seal of approval. You can use the following example [in Spanish] as a reference:

Each sponsored message includes:

• A headline starting with an emoji
• One image (1:1 or 16:9, minimum 500 × 500 px)
• One paragraph of 60 to 90 words, with no line breaks or bold text, to preserve the Sala de herramientas style
• One URL, which can appear up to three times: on the image, inside the paragraph, and at the end as a call to action

2026 rates

One sponsored edition: CLP $85.000 (gross) – USD $85 – 85 €

This includes:

• Writing and editing of the sponsored message
• Placement in the weekly edition of Sala de herramientas
• A mention on LinkedIn in the post-publication update
• A performance report with metrics and interpretation

If you’re interested, click the button below and write to me.

Before you write, a few questions I’m often asked

How do I book a date?

Just email me at patricio@pfcontrerasv.com. Tell me what you’d like to promote and your preferred dates, and we’ll figure it out together. For reference: the newsletter is sent on Fridays at 6:00 AM (Chile time), which is noon in Spain.

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Can I review the sponsored message text?

Yes. I write or adapt the text, but we always review it together before sending. The goal is for it to sound like Sala de herramientas and work well for you. The text needs to be approved by Wednesday of the week it goes out.

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Can I change the send date after booking?

Yes, as long as you let me know in advance and there isn’t another sponsor already scheduled. Flexibility is part of the deal.

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Can I know in advance what the newsletter will be about?

Sometimes yes, sometimes no. It depends on how the curation evolves that week. That said, the sponsored message always stands on its own: it’s treated as a resource just as valuable as the other tools and links I select.

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Do you accept all kinds of sponsors?

No. I don’t work with cryptocurrency, blockchain-related companies, or products I wouldn’t use myself. If there’s no real fit, I’d rather say no.